A Click & Mortar De-Electronification

Everybody shops online these days. When it comes to clothing though, there are definite gaps in the way people shop in stores and the way they buy online. E-retail struggles with the basic needs of a customer – to try on clothes and see how they look and fit before purchasing. Many successful apparel retailers […]

The Best of Not-For-Gaming Virtual Reality – Part 2

In our last post we began a countdown of what we think are ten amazing uses of Virtual Reality. Before that, we also did a quick rundown of some ways in which VR is being used for some fairly strange applications. This article picks up where we left off and covers our top five picks […]

The Best of Not-For-Gaming Virtual Reality – Part 1

In our last post we covered a number of ways in which Virtual Reality is being used for some fairly strange applications which range from slightly odd to plain bizarre. However, the effectiveness of VR for education and skills training is astounding (see our article on it here). Learning simulations are incredibly effective with VR, […]

The Weirdly Wonderful of VR

Virtual Reality is the talk of the whole world right now. Well, maybe only half the world so far. But it’s getting there rapidly. There are a lot of uses for VR – apart from entertainment, its applications in learning tools are astounding (see our article on it here). However, with a medium like VR, […]

Embracing The Illogical In Shopping

Let’s talk about emotional intelligence. It’s pretty well established that a person’s emotional intelligence is a huge driver for what they achieve in their lives. In the eyes of many psychologists, it tops logical intelligence. But that’s not the emotional intelligence we’re referring to. We’re talking about emotional intelligence when it comes to machines. You’ve […]